John Dicanio

John DiCanio is a highly respected sales leader with over 20 years of experience in merchant cash advance and alternative financing. Throughout his career, he has worked across all sides of the industry, developing a deep understanding of sales psychology, deal structuring, and relationship-driven growth in the alternative finance space. As a mentor at Gallagher University, John is known for bringing real-world insight into the classroom. He shares proven, battle-tested sales strategies, practical frameworks, and hands-on guidance drawn directly from decades of experience in the field. His mentorship focuses on helping professionals sharpen their sales skills, build long-term client relationships, and confidently navigate the complexities of alternative financing. John is passionate about developing the next generation of top performers and equipping them with the tools, mindset, and discipline needed to excel in a competitive market. His practical approach, industry knowledge, and commitment to results make him a trusted mentor and valuable resource for anyone looking to succeed in alternative finance.